Meet the YF Academy Team:
The People Behind Your Transformation
At YF Academy, we take immense pride in being guided by a team of passionate and dedicated professionals. Each member of our team brings unique expertise and an unwavering commitment to fostering personal and professional growth. Under the leadership of Yasmine Farouk, our visionary CEO and Master Instructor, YF Academy is a beacon of transformation, setting new benchmarks in coaching, mentorship, and holistic development.
Who they are + what they do
Yasmine Farouk – Founder, CEO & Master Instructor
Yasmine is a transformational coach and psychologist with 20+ years of experience in human development, psychological resilience, and narrative change. She founded YFA to bridge the gap between awareness and real transformation, combining evidence-based practices with Islamic psychology and somatic wisdom.
Marwa Sallam - General & Strategic Manager
A Brain Empowerment Coach with an MSc in Neuroscience, Marwa specializes in unlocking potential through science-based methods.
Marwa ensures YFA's vision translates into seamless execution across all programs and departments. With deep expertise in strategic operations and organizational development, she leads cross-functional teams with precision and empathy.
Aya Salah ElDin - Executive & Administrative Assistant
Aya is the backbone of YFA’s daily operations, managing schedules, communications, and logistics with grace and attention to detail. She anticipates needs before they arise and ensures every interaction reflects YFA’s commitment to excellence.
Heba Khafagy - Admin Officer
Administration Team Heba manages the administrative infrastructure that keeps YFA running smoothly. From vendor relationships to operational systems, she brings organization and reliability to every process.
Sherouk Shreif – Sales Manager
Sales Sherouk leads the sales team with a human-centered approach, ensuring that every prospect understands the real transformation they're investing in. She builds relationships based on trust and authenticity.
Nada Abdallah Saba - Finance Officer
Nada manages YFA's financial operations with integrity and precision. She ensures that every resource is allocated strategically to maximize impact while maintaining transparency and accountability.
Passant Haytham - Community Manager
Passant cultivates belonging within the YFA community. She creates spaces where participants feel seen, supported, and connected—whether through Soul Circles, group discussions, or ongoing engagement.
Ghada Mostapha - Event Manager
Events Ghada designs experiences that go beyond logistics—she creates moments of genuine connection and transformation. From intimate workshops to large-scale retreats, she manages every detail with care.
Marwa Galal -Education Line Manager
Marwa oversees the educational framework that makes YFA's programs effective. She works closely with instructors to ensure every program is coherent, practical, and grounded in real transformation principles.
Merna Gelban - Learning Experience Officer
Merna shapes how participants experience learning on the YFA platform. She designs workflows, manages content delivery, and ensures that the digital experience feels as warm and supportive as in-person programs.
Duha Fareed - Head of Co-Mentors
Duha leads the co-mentor community—the practitioners who bring depth and specialized expertise to YFA's programs. She ensures every co-mentor is aligned with YFA's values and supported in their growth.
Duha Fareed - Head of Co-Mentors
Duha leads the co-mentor community—the practitioners who bring depth and specialized expertise to YFA's programs. She ensures every co-mentor is aligned with YFA's values and supported in their growth.
Aisha Al-Saady
Certified Yoga, Neuro Pilates & Fitness Instructor (RYT 200 & RYT 300). Founder of Balance by Aisha, a wellness platform blending yoga styles and movement with 15+ years of experience. Delivers fitness and lifestyle programs worldwide, making wellness accessible and sustainable for every level.
Omayma Rashed
Professional Certified Coach (PCC) with 5,000+ coaching hours, helping individuals and organizations transform performance. ICF Instructor and Emotional Intelligence Trainer. Experience across Orange, AUC and multiple corporate/NGO clients, specializing in organizational transformation and leadership development.
Samar Tahon
Psychotherapist & Integrative Coach with 8+ years providing individual therapy grounded in ACT, CBT, DBT and Schema Therapy. Evidence-based and trauma-informed approach. Facilitates 50+ women-centered workshops on emotional healing and personal transformation.
Marwa Talaat
Professional Coach and Pharmaceutical Parent Examiner with 20+ years at the intersection of pharmaceutical science and patient care. ICF-accredited coach. Specializes in self-awareness and career clarity; has trained patient examiners internationally, including for the WHO.
Sawsan Ahmed
ICF-Accredited Parenting Coach & Educational Consultant specializing in Social Emotional Learning (SEL), student mentorship and behavioral interventions. Background in Psychological and Emotional Support from An Shams University with proven expertise in student development.
Marwa Galal
Educational Administrator and Business Development Director at Tadawy Psychological Support Foundation. Extensive access to mental-health and learning programs in schools and communities across Egypt.
Asmaa Abdel Aziz Rabie
ICF Parenting Coach with 14+ years in education as a Character and Behavioral Intervention Specialist. Specializes in child behavioral development and classroom behavior management across international schools in Egypt.
Marwa Talaat
Professional Coach and Pharmaceutical Parent Examiner with 20+ years at the intersection of pharmaceutical science and patient care. ICF-accredited coach. Specializes in self-awareness and career clarity; has trained patient examiners internationally, including for the WHO.
Our Philosophy
Every team member at YF Academy plays an integral role in creating a supportive and impactful community for our clients and students. Together, we are dedicated to advancing the fields of coaching and therapy with:
Integrity
Upholding the highest ethical standards in everything we do.
Empathy
Understanding and addressing the unique needs of each client.
Excellence
Striving for innovation and continuous improvement.
Join Us on Your Journey
Explore the expertise and passion of our team and discover how ALTC can guide you toward transformation and growth. Together, we’ll help you unlock your potential and achieve your goals.